Is That Really Possible?

I just read someone online say that she had once given up chocolate for lent, and she lost her taste for it (although she did say she worked hard to get it back).

This chocaholic wonders - is it even possible to lose your taste for chocolate?!?

If so, why would you ever want to?

(And yet, some inner part of me is wondering if I would lose my taste for it if I gave it up. Lent is what, 40 days? I'm not Catholic, so if I'm wrong, let me know. Not that I'm going to try it. I might think about it, though. Maybe. Possibly. (Probably not.))